(Real) Marketing 101
Marketing is not magic.
Stand up if you've ever followed a marketing tip or "growth hack," but failed to get the same results. We all have!
That's because you can't take a random approach to marketing. It has to be systematic, scientific, and data-driven. Otherwise, you're just shooting in the dark, hoping that your content gets traction. Marketing isn't "6-minute abs."
It's a scientific process.
Remember learning about the scientific method in grade school? Well, it's time to put it to use, because this is how to do marketing—With a framework.
Jesse understanding marketing better than 90% of marketers.
Huell putting these tips to use.
Let's take an example.
What are you trying to do? That's the problem. Say you want to double your client leads in the next 3 months. You'll want to research prospects, make a hypothesis about what marketing will work, rapidly experiment to validate (or disprove) the hypothesis, and analyze the results. Torture the data until it speaks.
Ta-da, you're a scientist!
Reminder: Be SMART.
Defining the problem isn't really so easy. You have to make sure your marketing objectives are specific, measurable, attainable, realistic, and timely if you want to have any chance of success.
No more: "I want to grow our social following", but this works:
"I want to increase our collective social media following 10X (from 534 to 5,340) within 90 days."
Mr. White advocating for Specific, Measurable, Attainable, Realistic, and Timely goals.
WW knows what's up!
You're in charge of your marketing and responsible for your company's success. All the marketing guides in the world won't do a thing if you don't execute, but that's what I'm here for!
Marketing is about rapidly looping through the scientific method, experimenting to find what works and what doesn't.
Gus getting scammed by a typical marketing agency.